Thursday 17 January 2013

Richard Avedon


Richard Avedon
·         Started as an advertising photographer in 1944 but then began work for Alexey Brodovitch, the art director of the fashion magazine ‘Harper’s Bazaar’ where his work appeared in the Junior Bazaar.
·         Made his own studio in 1946, making images for magazines like Vogue and quickly became the chief photographer for ‘Harpers’
·         He didn’t take his fashion shots in a typical fashion. He had his models showing their emotions where as others would do the opposite.
·         At the end of the 50’s he switched completely to studio photography only using strobe lighting
·         In the 60’s he focused more on studio portraits, making pictures of civil right workers, politicians and people of different cultures.
·         As he became more well known for his portraiture, he attracted famous people to his studio like Marilyn Monroe and Andy Warhol and captured them using his large format 8x10 camera and in a minimalist style.
·         He would sometimes put his models in uncomfortable positions, by talking about personal or controversial matters to evoke different expressions which was an unusual method at the time.



I like the work of Richard Avedon because every one of his pictures is unique; this is done by capturing the moment during his shoots while he asks difficult personal questions that provoke a range of facial expressions. If I had to choose my favourite style of work by him it would be his indoor studio work where he uses his strobe lighting that he did after his outdoor portrait work. I say this because I love the effect that he’s managed to create when he’s been able to control the light fully which is demonstrated perfectly by the picture of the girl, and the fact that he’s in the studio.  Its given him more of a creative licence which explains the nice touch of the diamond. This is my favourite picture because I think its great how he’s managed to make the side of her face the same tone as her clothing on her neck which was done by using a powerful flash at right side of her face and probably a bit of burning during the printing stage.  

From looking at these pictures I have learnt to experiment with a range of lighting because there is clearly a wide range of setups used throughout his portfolio and also to emphasise the main features of the subject, like the eyes of the girl and be creative.

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